Henry Nihill House
Meet the Client
The Challenge
Henry Nihill House is a faith-based care home located in North-west London. They provide care for adults over and under 65, as well as personal care, nursing care, complex care, and end-of-life care.
After initial meetings with the Director, we understood the clear objectives this care home had in mind. They wanted to improve their online presence
Before working with us, Henry Nihill had no social media pages as well as an outdated and un-updated website. We knew we had to change this and bolster Henry Nihill’s online presence.
Additionally, Henry Nihill wanted to increase the number of private paying residents at the care home, as well as fill up job vacancies with highly-qualified carers.
The objectives:
Create high-quality and active social media pages and a brand-new website
Increase self-funding resident leads
Fill up job vacancies
GoldenCare Media’s Approach
Created from scratch an Instagram, Facebook, and LinkedIn Page.
Organised for an experienced photographer to come down to Henry Nihill.
Using our new content, we created a brand new website.
We posted 2-3 times per week on all social media pages.
Send weekly reports to the director to update on social media activity and website traffic.
Launched Google PPC campaign, aiming to bring in self-funding resident leads as well as recruit new workers. We tracked, recorded and followed up on every single lead.
The results
100%+ increase in self-funding leads
Two new workers hired through our ads
High-quality content on all social media pages.
High-quality brand-new website.
300+ followers across all platforms.
“Gal was extremely approachable, professional and listened to what we needed. It was an extremely smooth process and GoldenCare Media guided us throughout the whole time, it was a stress-free experience”.
— Catherine Palmer, Director of Henry Nihill House Care Home
“GoldenCare Media would send us weekly reports updating us throughout the process and we would have regular catch-ups so that we were always kept updated”.
— Catherine Palmer, Director of Henry Nihill House Care Home
"I would absolutely recommend GoldenCare Media to all firms in the care sector.
— Catherine Palmer, Director of Henry Nihill House Care Home